The business research indicates that growth is essential to thriving during and after market turbulence. Three years post-market crisis, 17% of organizations fail. The majority struggle to get back to where they were in terms of revenue and market positioning. Only 9% were considered a success and prospered during that three-year time window—What Really Prevents Companies From Thriving In A Recession. The differentiator of success (or not) is, essentially, that the organizations that do not invest in growth during a recession are likely to struggle (see Is Your Organization In The 17% Or The 9%—Or Somewhere In Between?).

But while many executive teams talk about driving growth strategies, recent research, The Growth Imperative and …